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Southwest Area Plan Draft Actions

About: This is a preliminary draft of the recommendations in each of the nine chapters of the Southwest Area Plan.
Directions: Select a yellow bubble to view public comments. 

Commenting ran from October 17 through December 4, 2025. Staff is now reviewing comments, making edits, and compiling a final draft of the plan.

When viewing on a computer, click the "Full Screen" buttonFull screen button showing arrows in four directionsto open a larger window for viewing.

Visit the project webpage for more information about the Southwest Area Plan. 

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Suggestion
Suffolk Rd & Sherwood Forest Park already has a concrete sidewalk in place from 1979 that you are not showing on your map. All the neighbors on Hampshire and Suffolk Rd. / Sunridge Dr. want to maintain their privacy and do not want any additional traffic thru their neighborhood created by the city making a connection to Hampshire Pl. This was discussed during the Annexation of Town of Madison properties in town hall meeting in 2021.
Question
Why is Town of Verona not being included in your partnerships to work with them on this planning. You are making plans for over 150 acres from the town this is unacceptable.
Suggestion
There is a paved path that currently runs along the border between the Town of Verona and City of Madison on the North Side of Cross Country Rd. You Could easily run another paved path through Dane County Parks as there is already a mowed grass path. Making a connection to Reddan Soccer Park without including large property owners along Cross Country Rd. These properties owners do not want to be included in the planning.
Suggestion
I am against extending Hampshire Place. This is a forest home to animals, trees, snd wildlife. We already lost a similar place in Greentree at Davenport. No need to connect Shroeder Rd to Sunridge / Suffolk. Save our Greentree neighborhood from this unnecessary road.
Suggestion
Giving false hope of sidewalks going in here is not feasible. These large properties would never want sidewalks . Please take all these properties off the plan.
Suggestion
This area is located in the Town of Verona and is included in the comprehensive plan that was approved by all neighbors including the City of Madison and this area on the future land map is set to go commercial. Please follow the land planning approved already but also this should not go into the City of Madison as the Town asked that all Town land that was included in this plan be removed.
Suggestion
Badger Prairie Park is a Dane County Park and they have not been contacted about their wishes of where they would like to keep over 180 acres. Talking to property owners is extremely important.
Question
What would the purpose of building this road be and who benefits? It appears that it would serve no valuable purpose for the neighborhood, nor would it ease traffic in any meaningful way. It would, however, destroy a natural habitat for urban wildlife and encourage drivers to speed down previously a quiet road.
Suggestion
Nesbitt Road is currently fully developed within the Town of Verona and the Town Board feels this area should not be in the planning for the city of Madison.
Suggestion
These properties are in the Town of Verona and none of these can be served by city if Madison services. Secondly these property owners do not want to be in the city of Madison. Please exclude these 12 properties.
In consideration of design alternatives, the no-build condition has allowed a tranquil, minimally developed island to flourish ever since the neighborhood was platted, many years ago. Should the plan be adopted to punch through this vestigial connection, then the city should consider a less impactful alternative by placing a cul de sac at the north end of Hampshire Place, cutting off through traffic. The build alternative would shatter this cherished ecological gem.
Suggestion
If additional lights go up, please work with light pollution experts. Currently, a lot the street lights in my neighborhood shine all over yards and into bedroom windows which is really bad for sleep (especially kids) (and especially if you need the windows open so you can get a breeze on hot days), and also really bad for biodiversity which we need for sustainable neighborhoods. Offering free reflectors and lights for pedestrians and bikers, and education about light pollution, would be great.
Suggestion
Offer engaging ways for residents to learn about how they can help with resilience with the decisions they make for their own yards, too.
The realignment option for Schroeder Road would result in a very expensive business displacement. Given the changes to Wis. Stats. sec. 32.09 related to use of income evidence to value real property, such a displacement, in addition to extraordinary business relocation costs, would also result in an enormously high land valuation. The loss of the Vitense Golfland business would adversely affect thousands of customers who frequent the business and diminish the neighborhood's amenities.
Suggestion
A wide range of facilitators and arts activities would be great. Programming that brings adults together is really important, too!
I am opposed to the Hampshire Place project: it will ruin the serenity of the Sunridge Dr neighborhood. Homeowners near Hampshire Place should know that their zoning status will change from “Single Family Dwellling” to “Predominantly single-family and two-unit housing types.” I’m against the rezoning of 1021 & 1022 Hampshire Place to allow “two-, three- and four-unit buildings, row/townhouses, and small apartment buildings (1-3 stories).” It is out of character with the neighborhood.
Suggestion
Prioritize/incentivize independent businesses, since those connect and support community building, as opposed to chains that extract and make people feel more distant, disconnected, and erode community camaraderie and connection.
Suggestion
Can you do more digging and consider adding Meadowood as a part of a historic area? link
Meadowood was developed around the same time as Orchard Ridge.
Parade of Homes Plan Book 1956 - Page 13 - Madison Trust for Historic Preservation Archives
- Collections hosted by the Milwaukee Public Library link
More Parade of Homes photos
link
Suggestion
Great!
Suggestion
Great!
Suggestion
Instead of a road, this could be a bike/pedestrian path through a natural area, giving a safer, healthier, more inviting option for all the residents who live south of Elver to be able to have a way to get into Elver, especially if the proposed path is put on the other side of Raymond right there. Having this as a connecting nature path instead of road would be fantastic. I would use it all the time.
Suggestion
Would be great to improve the Schroeder/Whitney intersection.
Suggestion
I've often thought that the area marked 46 would make a great place for walking trails through a small nature area. This seems even more true if the area around it will have higher population density, both for use by all those people, and also so we don't remove even more habitat for plants and animals that we need for community health and sustainability. It seems much more logical to redevelop a poorly used area that's already all concrete, than to destroy greenspace.
Suggestion
We have lived In this neighborhood since 1972 and love it. However, we cannot see any advantage to anyone living in this neighborhood to extending Hampshire Pl. to Suffolk. Please consider giving us a response to our comments so that we could possibly understand the motivation and reasoning behind this plan.
Suggestion
Speeding is a real problem on Raymond, especially in the school zone. Speed bumps or other mitigations on Raymond are a must. And don’t just lower the speed limit, that doesn’t work.
in reply to Bill Maybury's comment
People literally drag race on Raymond.
in reply to Eric Murphy's comment
This x1000. Could even expand the median both ways to create public green space.
in reply to Nick Davies's comment
Second this. Make all of Raymond 1 lane each way. This will end the drag racing that currently happens.
Suggestion
Would love to see less space devoted to parking. Love creating denser commercial zones, but a part of this plan should be to reduce car dependency.
Question
What data was used as the benchmark for needing improvement?
We do not agree with extension of Hampshire Rd to the south. The building of said road would divide a single homeowner's property in half and disturb the existing ecosystem of wildlife (deer, turkey, fox) in this heavily wooded area. If built, it would also drop Schroeder Rd traffic onto the very quiet & family friendly street of Sunridge/Suffolk. It really makes no sense to put a road in when Hathaway drive (west) and Saybrook (east) already exist and both lead traffic directly to Piping Rock.
We do not agree with extension of Hampshire Rd to the south. The building of said road would divide a single homeowner's property in half and disturb the existing ecosystem of wildlife (deer, turkey, fox) in this heavily wooded area. If built, it would also drop Schroeder Rd traffic onto the very quiet & family friendly street of Sunridge/Suffolk. It really makes no sense to put a road in when Hathaway drive (west) and Saybrook (east) already exist and both lead traffic directly to Piping Rock.
We do not agree with extension of Hampshire Rd to the south. The building of said road would divide a single homeowner's property in half and disturb the existing ecosystem of wildlife (deer, turkey, fox) in this heavily wooded area. If built, it would also drop Schroeder Rd traffic onto the very quiet & family friendly street of Sunridge/Suffolk. It really makes no sense to put a road in when Hathaway drive (west) and Saybrook (east) already exist and both lead traffic directly to Piping Rock.
Suggestion
Proposed changes 15 & 17 would allow fairly dense buildings which require deforestation of this area. There are numerous old growth trees on these parcels which support a variety of wildlife. The City tends to prioritize saving large caliper trees in other building developments. Allowing this change sets the city up to fight a future developer about clear cutting these properties. I'd recommend keeping these parcels their current LR zoning to allow the best chance to save the old growth trees
Question
Why are you showing a no sidewalk line here? There is no street here also.
in reply to Jason Prendergast's comment
Suggestion
In addition - I want to add on here that I attended the open house in person in relation to the southwest area plan on October 23rd, 2025 - and voiced the same points as listed above to some of the City Planning staff in attendance. You are undermining the neighborhoods trust with such a proposal.
Suggestion
At least twice a day, during the morning and evening "rush hours," it is nearly impossible to turn from Hampshire Place onto Schroeder Rd. Lights controlling the traffic stream to and from Exact Sciences and, in the evening, from Whitney Way into the neighborhood would help enormously.
Suggestion
You are currently showing a proposed road through the end of Hampshire Place that is a wildlife sanctuary, is one of the last tree habitats of its kind left in the city, and is my family's home. The land is home to wild fox, turkey, flying squirrels and more. This proposed roadway would ruin this area of the Greentree neighborhood with its drastic increase in traffic and have a very negative impact on the connecting street homes also. My family and neighbors strongly oppose this proposed roadway
Suggestion
It has become apparent to all that trying to cross Schroeder Rd from either side goes from being hard to do here during the summer months to being extremely difficult during the winter months. Please consider a crossing mechanism that will help pedestrians get across the street as in its current layout - crossing the street is extremely dangerous. A lighted median could be added, or the street could be narrowed through this portion to allow for a safer crossing once off the bus.
Suggestion
All this is wonderful. Thank you!
Suggestion
I did not buy my property with knowledge that a street may be paved through the yards across the street. I bought it for the trees, the nature, and the relative quiet. We need to let some trees, wildlife and woods live in our "progressive" city too.
Suggestion
There are a series of recent high density developments on Schroeder Road. These folks deserve access to safe and accessible public transportation. Would it be possible to clarify more options on Shroeder Rd. for the many people who live there to access buses/bike paths/etc. safely?
Suggestion
There are a series of great ideas in this section. There is no safe way to cross the Schroeder at White Oaks or Schroeder at Saybrook bus stops from one side of the road to the other. People have to dodge traffic going at high speeds because there are not pedestrian walkways or stop lights to get home. It is difficult and dangerous for children who live in apartments to cross Schroeder either to go to or return from the Milele Chikasa Anana Elemtnary School, which is contributing to absences.
Suggestion
You are currently showing a proposed road through the end of Hampshire Place that is a wildlife sanctuary, is one of the last tree habitats of its kind left in the city, and is my family's home. The land is home to wild fox, turkey, flying squirrels and more. This proposed roadway would ruin this area of the Greentree neighborhood with its drastic increase in traffic and have a very negative impact on the connecting street homes also. My family and neighbors strongly oppose this proposed roadway
As a long-time resident, I strongly oppose the plan to connect Hampshire PL and Suffolk Rd. The Hampshire PL - Schroeder Rd intersection is already very dangerous as traffic has increased and will increase further due to business and housing development. More traffic on Hampshire would create additional hazards for vehicles and pedestrians, plus cause noise and pollution in our historically green area. The long-established flora and fauna would also be adversely affected.
Question
This is a closely knit community that includes historic woodlands rare in the city of Madison (as mentioned in the prior comment please see the 100-year old Bordner Survey). This woodland adds immeasurable quality to the life of those who live within it and proximate to it, across a diversity of species. Could the city please clarify what annexation process they propose to use to build a road through these woodlands, cutting into the ecology of humans, animals, birds, and tree species alike?
Question
Could the proposed lights be on a switch or timer so that they don't have to be on if no one is using the court? This would save energy and minimize light pollution.
Suggestion
Carefully consider the usefulness and direction of current and additional street lighting to reduce impact on plants and animals while providing measurable benefit to people.
Suggestion
This particular area suggested to be re-zoned for low-medium residential development is already home to a great community of people alongside trees and wildlife. According to the State Cartographer's Office's Bordner Survey from about 100 years ago, this is some of the last remaining stands of hickory and oak forest. This area should not be included in proposed generalized land use plan changes to low-medium residential use, as it should remain a home for the many species that enjoy it.
in reply to Bill Maybury's comment
Please don't subtract park land for yet another parking lot. The only lots that fill up are the ones used for soccer or other sports in the summer.
Also, don't ruin the only quick way to get to Verona from the west edge of Madison. I love having a higher speed limit and it makes sense for this road with few crossings or driveways.